The Design Side

Here at EnderTech we specialize in the custom development of web interfaces. However, what we also have that most are unaware of, is a creative side. The ever-growing web industry is highly competitive and growing more so everyday. So, to prove that we are not just a bunch of dull, web coding geniuses, we will now be sharing our design abilities, ideas, process and inspiration sources with you.

To start things off, we would like to briefly discuss designing for the modern web. Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should.

People approach web sites in very different ways to how we design them.

• They skim pages for clues, instead of reading
• They make snap decisions, instead of evaluating and judging carefully
• They might not even be looking at the complete picture
• They are driven by their goals, not ours

Designers need special skills to succeed in this environment.

• We must gain the best possible insight into our users' goals, so that we can help achieve them.
• We must get clear on our design's purpose, and have the mental discipline to stick to it
• We must pursue simplicity ruthlessly – if an element adds complexity but not value, it must be changed

To start learning ways of designing for real users, we can gain insights into what the brain is good at. This provides a useful foundation for developing and evaluating design techniques.

Fortunately, the mass experience of digital design is at our disposal, and provides us with patterns and conventions that are proven to work.

So, to conclude, we try to design sites based on these points to better suit the user and to make your website a greater success.